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Privacy Policy

Effective Date: May 25, 2018

We at Xperi Corporation, including our subsidiary DTS, Inc. (collectively “Xperi”), respect your concerns about privacy. This Privacy Notice describes the types of personal information we obtain about consumers through certain of our online products and services, how we may use the information, with whom we may share it, and the choices available regarding our use of the information. The Privacy Notice also describes the measures we take to safeguard the information, how long we retain it and how individuals can contact us about our privacy practices and to exercise their rights.

This Privacy Notice applies to the information we collect through the websites, mobile apps and other online services listed here (collectively, the “Services”). This Notice does not apply to any website, mobile app or product operated by Xperi that has a separate privacy policy or notice.

Click on one of the links below to jump to the listed section:

Information We Obtain

We obtain certain personal information about consumers in connection with our Services. The types of personal information we obtain include:

  • contact and business information (such as name, phone number, fax number, email and postal address, job title and position, and employer information);
  • information we process through your interactions with our Services or directly from third-party apps and services that are accessed or used by our Services to provide you with features and services (such as media players, Alexa Voice Services, and music, radio, podcast and other streaming services), including information related to your music, radio broadcasts, podcasts, recordings of your voice commands, contact lists, pictures, videos, calendar entries, website bookmarks, emails, notes, alarm clock, voicemails, and other content and data received from third-party apps and services;]
  • payment information, such as name, billing address and payment card details (including payment card number, expiration date and security code);
  • information we obtain about your Amazon account when you use Amazon services through our services, including your email associated with your Amazon account;
  • social media information, such as social media handles, content and other data shared with us through third-party features that you use on our Services (such as apps, tools, payment services, widgets and plug-ins offered by social media services like Twitter, Google+, LinkedIn, and YouTube) or posted on social media pages (such as our social media page or other pages accessible to us);
  • other personal information contained in content you submit to us (such as through our surveys, registrations, reviews, “Support” feature, emails, calls and other communications).

We also may obtain other information about you, your devices and apps, and your use of our Services in ways that we describe at the time of collection or otherwise with your consent.

Automated Collection of Data

When you use our Services or open our emails, we may obtain certain information by automated means, such as such as browser cookies, Flash cookies, web beacons, device identifiers, server logs, and other technologies. The information we obtain in this manner may include your device IP address, domain name, identifiers associated with your devices, device and operating system type and characteristics, web browser characteristics, language preferences, clickstream data, your interactions with our Services (such the web pages you visit, links you click and features you use), the pages that led or referred you to our sites or apps, dates and times of access to our Services, and other information about your use of our Services. We also may receive your device’s location through your device’s IP address and other technologies for certain purposes listed below, such as to provide you with our Services. Your device may provide you with a notification when the Services attempt to collect your location.

A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “Flash cookie,” also known as a local shared object, functions like a web cookie to personalize a user’s experience on sites that use Adobe Flash Player. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. We and our third-party service providers may use beacons in emails to help us track response rates, identify when our emails are accessed or forwarded, and for other purposes listed below.

To the extent required by applicable law, we will obtain your consent before placing cookies or similar technologies on your computer. You can stop certain types of cookies from being downloaded on your computer by selecting the appropriate settings on your web browser. Most web browsers will tell you how to stop accepting new browser cookies, how to be notified when you receive a new browser cookie and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting www.allaboutcookies.org. Flash cookies typically cannot be controlled, deleted or disabled through your browser settings and instead must be managed through your Adobe Flash Player settings. To manage flash cookies, which we may use on certain websites from time to time, you can go to the Adobe Flash Player Support page available here. In addition, your mobile device settings may allow you to prohibit mobile app platforms (such as Apple and Google) from sharing certain information obtained by automated means with app developers and operators such as us. Our Services are not designed to respond to “do not track” signals received from browsers. Please note that without cookies or other automated tools we used to collect this type of data, you may not be able to use all the features of our Services.

How We Use The Information We Obtain

We may use the information we obtain about you to:

  • provide and administer our products and services, including to allow you to interact with and use certain third-party apps and services;
  • personalize your experience with our Services (such as to tailor content and information we may communicate to you, and to offer location customization and personalized instructions and responses);
  • communicate about and administer our products, services, events, surveys, programs and promotions (such as by sending alerts, promotional materials, newsletters and other marketing communications);
  • process, evaluate and respond to requests, inquiries and applications we receive in connection with our products and services;
  • perform data analytics (such as market research, trend analysis, data aggregation and anonymization, financial analysis and customer segmentation).
  • engage in ad retargeting and evaluate the effectiveness of our marketing efforts (including through our participation in ad networks);
  • provide customer and technical support;
  • create, administer and communicate with you about your account;
  • conduct marketing and sales activities (including generating leads, pursuing marketing prospects, performing market research, determining and managing the effectiveness of our advertising and marketing campaigns, and managing our brand);
  • operate, evaluate and improve our business (such as by administering, enhancing and improving our products and services; developing new products and services; managing our communications and customer relationships; and performing accounting, auditing, billing, reconciliation and collection activities);
  • verify your identity and protect against and prevent fraud and other unlawful activity, unauthorized transactions, claims and other liabilities;
  • conduct investigations and comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations, and our policies and terms (such as our privacy notices and terms and conditions); and
  • maintain and enhance the safety and security of our products and services, network, information, customers, employees and others.

As required by applicable law, we use the personal information we obtain to comply with relevant legal requirements, carry out our contractual obligations and, as permitted by law, pursue our legitimate interests (such as managing our Sites and operating, evaluating and improving our business), or we obtain consent to process personal information. We also may use personal information for additional purposes that we will identify at the time of collection. You are not required to provide to DTS any of the personal information described above but, if you choose not to do so, you may not be able to receive any of the Services described above, access certain parts of our Services, participate in our promotions, or receive information from us that you have requested. We may combine information we obtain about you (such as through our Services or from third parties) for the purposes described above.

Third-Party Online Analytics Services

Through our Services, we may obtain personal information about your online activities over time and across third-party apps, websites, devices and other online services. On our Services, we use third-party online analytics services, such as those of Google Analytics. The service providers that administer these analytics services use automated technologies to collect data (such as email address, IP addresses, cookies and other device identifiers) to evaluate, for example, use of our Services and to diagnose technical issues. To learn more about Google Analytics, please visit www.google.com/analytics/learn/privacy.html.

Online Tracking and Interest-Based Advertising

Through our Services, both we and certain third parties may collect information about your online activities to provide you with advertising about products and services tailored to your individual interests. Where required by applicable law, we will obtain your consent for the processing of your personal information for direct marketing purposes. You may see our ads on other websites or mobile apps because we participate in advertising networks. Ad networks allow us to target our messaging to users considering demographic data, users’ inferred interests and browsing context. These networks track users’ online activities over time by collecting information through automated means, including through the use of browser cookies, Flash cookies, web beacons, device identifiers, server logs, web beacons and other similar technologies. The networks use this information to show ads that may be tailored to individuals’ interests, to track users’ browsers or devices across multiple websites and apps, and to build a profile of users’ online browsing and app usage activities. The information our ad networks may collect includes data about users’ visits to websites and apps that participate in the relevant ad networks, such as the pages or ads viewed and the actions taken on the websites or apps. This data collection takes place both on our Services and on third-party websites and apps that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts.
To learn how to opt out of ad network interest-based advertising in the U.S., please visit www.aboutads.info/choices and http://www.networkadvertising.org/choices/. In the European Union, please visit www.youronlinechoices.eu, and in Canada, visit http://www.youradchoices.ca/choices.

Information Sharing

We do not sell or otherwise share personal information about you except as described in this Privacy Notice or at the time of collection.

  • We may share your personal information with our affiliates and subsidiaries for the purposes described in this Privacy Notice.
  • We may share information about you with service providers we have retained to perform services for us or on our behalf (such as payment processing, order and warranty fulfillment, customer support and data analytics). We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.
  • When you use our Services to access or interact with third-party apps and services, we may send certain personal information to these third parties to provide you with the services you request. These third parties also may collect certain personal information directly from your devices. Examples of this information may include the commands you make to operate these apps and services, your general location information, and other data that helps facilitate the services you request. We are not responsible for these third parties’ privacy or security practices. The privacy and security practices of the relevant operators of these apps and services, including details on the information they receive from us or collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review.
  • We may disclose personal information about you (1) if we are required to do so by law or legal process (such as a court order or subpoena), (2) to law enforcement authorities or other government officials to comply with legal requests, (3) when we believe disclosure is necessary to prevent physical harm or financial loss, (4) to establish, exercise or defend our legal rights, (5) in connection with an investigation of suspected or actual fraud or illegal activity or (6) otherwise with your consent.

We reserve the right to transfer any information we have about you in the event of a potential or actual sale or transfer of all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).

Data Transfers

We may transfer the personal information we obtain about you to recipients (including our subsidiaries and affiliates, and third party service providers) in countries other than the country in which the information originally was collected. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to recipients in other countries (such as the U.S.), we will protect that information as described in this Privacy Notice.

Your Rights and Choices

We offer you certain choices in connection with the personal information we obtain about you. To update your preferences, update or correct your information, limit the communications you receive from us, or submit a request, please contact us as specified in the How to Contact Us section of this Privacy Notice. You also can unsubscribe from our marketing mailing lists by following the “Unsubscribe” link in our emails.

To the extent provided by applicable law, you may (1) request access to certain personal information we maintain about you; (2) request that we update, correct, amend, erase or restrict the information; or (3) exercise your right to data portability, by contacting us as indicated below. Depending on your location, you may have the right to file a complaint with a government regulator if you are not satisfied with our response. Where provided by law, you may withdraw any consent you previously provided to us or object at any time to the processing of your personal information on legitimate grounds relating to your particular situation, and we will apply your preferences going forward as appropriate. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to your information. To the extent permitted by applicable law, a charge may apply before we provide you with a copy of any of your personal information that we maintain.

We offer certain choices related to sharing information, receiving marketing information and communications about products and services, and deleting your information and activity history with us. Please note that if you decline to allow us to collect or share certain information, you may not be able to use all of the features available through our apps and products.

Notice to California Residents

Subject to certain limits under California law, California residents may ask us to provide them with (1) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and (2) the identity of those third parties. To make this request, California residents may contact us as specified in the How to Contact Us section below.

Other Online Services and Third-Party Features

Our Services may provide links to other online services for your convenience and information, and may include third-party features such as apps, tools, payment services, widgets and plug-ins (e.g., Facebook, Google+, LinkedIn, Pinterest or Twitter buttons). These services and third-party features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, is subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked or embedded online services or third-party features are not owned or controlled by us, we are not responsible for these third parties’ information practices.

Retention of Personal Information

To the extent permitted by applicable law, we retain personal information we obtain about you as long as (1) it is needed for the purposes for which we obtained it, in accordance with the provisions of this Privacy Notice, or (2) we have another lawful basis for retaining the data beyond the period for which it is necessary to serve the original purpose for collecting the data.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect personal information we obtain through the Services against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Children’s Personal Information

The Services are designed for a general audience and are not directed to children under the age of 16. We do not knowingly collect or solicit personal information from children under the age of 16 through our Services. If we become aware that we have collected personal information from a child under the age of 16, we will promptly delete the information from our records. If you believe that a child under the age of 16 may have provided us with personal information, please contact us as specified in the How to Contact Us section of this Privacy Notice.

Updates To Our Privacy Notice

This Privacy Notice may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will indicate at the top of the notice when it was most recently updated.

How To Contact Us

If you have any questions about this Privacy Notice or if you would like us to update information we have about you, change your preferences or exercise other applicable privacy rights, please contact us by e-mail at DTSLegalPrivacy@dts.com or write to us at:

U.S. and Canada:

Xperi Corporation – Legal Department
3025 Orchard Parkway,
San Jose, CA 95134, United States


Xperi Licensing Limited (DTS Licensing Limited) – Legal Department
Hamilton House 2
National Technology Park
Castletroy, Limerick, Ireland

Appendix A

  • www.play-fi.com
  • DTS Play-Fi mobile apps for Android, iOS, Amazon and Windows
  • DTS Play-Fi enabled devices
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