Loewe Commits to Connectivity with DTS Play-Fi

Today we're announcing Loewe as our newest partner to join the DTS Play-Fi whole-home audio ecosystem. Loewe is a leading international brand for televisions and audio products based in Germany and will release products featuring DTS Play-Fi in the first half of 2021.

“Launching new DTS Play-Fi enabled products offers consumers more options to meet their evolving preferences” said Dannie Lau, general manager, DTS Play-Fi. “Partnering with Loewe, a long-established consumer electronics company, to deliver true wireless interoperability across their premium television and electronics products, means users can easily extend their listening experience wirelessly throughout the home.”

DTS Play-Fi’s category-leading wireless audio features including surround sound, whole-home TV audio streaming, Hi-Res 24bit/192kHz support, multi-room music, and app-based wireless headphones allow partners as Loewe to create truly differentiated products to elevate the user experience. Because Play-Fi works over industry standard Wi-Fi, no additional hardware is required in the product’s design, and manufacturers are able to add advanced wireless capabilities across a wide range of products at varying price points within their portfolio.

“Today’s consumers are looking for comprehensive wireless solutions that can finally eliminate the wiring that clutters traditional A/V systems,” said Matthias Claus, director of audio, Loewe.   “Through the inclusion of Play-Fi, we’re able to wirelessly support immersive surround sound configurations for any room while delivering the best possible audio fidelity for our customers.”

The DTS Play-Fi ecosystem features the largest collection of products in the whole-home wireless audio space, with hundreds of interoperable speakers, televisions, sound bars, set-top boxes, and A/V receivers available from leading consumer electronics brands and now has another well-known partner at its side with Loewe.

Loewe is a leading international brand for televisions and consumer electronics based in Kronach, Franconia. Since its foundation in 1923, the year radio was introduced in Germany, the company has been shaping the industry with its iconic products and countless technical innovations and has received numerous awards for its elegant designs. As a premium brand for superior consumer electronics, the company is committed to first-class materials, high-quality craftsmanship, and a unique and timeless design. Loewe develops its products at its German headquarters and has its own production facilities in Germany with an automated production line and a hand-made fabrication facility for OLED devices – entirely Made in Germany. Today Loewe Technology GmbH employs around 130 people and has an international sales network.

Look forward to more news coming soon regarding upcoming Loewe designs and products featuring DTS Play-Fi in the near future.